On April 1st 2009 the 8th Pan-Hellenic Conference of ECR Hellas entitled "The following day" was organized at the "THEATRON". The conference approached issues that had to do with the changes in consumers' tendencies in a period of financial recession, the operation of the market during the crisis and, after it comes to an end, the modern development regarding the lack of products and the ways that stores will operate in the future based on new technologies and methods.